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When it comes to clothes shopping, most people select items based on one of the following scenarios: they splurge on something they really want, or they impulsively buy something they sort of want because it is really cheap. Do not let either happen to you. Indeed, it is more than possible to tow the line, and to save plenty of money on things you may have shelled out full price for anyway. Here are a few secrets, brought to you by a ruthless bargain shark.

First and foremost, if you haven’t already, embrace online shopping. Shopping for clothing online is the best way to find serious deals. This is especially true if you are flexible in terms of brand. There are countless designers, many of which have clothing that sells in stores you know well, who have their wares available online for lower prices than you’d pay even in discount stores like Filene’s Basement or Marshall’s. You have the added advantage of price comparison – more on that later. Use measuring tape to carefully determine the circumference of your bust, waist and hips – most sites have a size chart that tells you explicitly what to order based on your measurements. If you are a person who absolutely must try things on in person, go ahead – but refrain from actually buying the item until you’ve vetted the price against online listings.

Another perk of online shopping is the vast selection – you are virtually unlimited in your choice of items. To wade through items like shoes or handbags, Zappos or Endless are your best bets – these sites allow you to narrow a massive pool of products by things like price, color, heel height and brand name. For garments like dresses, skirts and blouses, try looking through online boutiques and blogs – most give the brand name and name of the specific piece, which you can use in a price search.

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