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Sid Lerner started the Meatless Monday campaigns in 2003 in association with Johns Hopkins Bloomberg School of Public Health. The campaign has inspired millions through the Internet and has now become a popular global movement.

Who is Sid Lerner?

Sid Lerner is one of the original “Mad Men”, starting on Madison Avenue in the late 1950s at Norman, Craig & Kummel and Benton & Bowles as a mail boy, then copywriter and creative director. The 79-year-old started the Meatless Monday campaigns as a cultural revolution by adopting Monday as the day for health.

Why We Should Cut Out Meat on Monday

Although the media vehicles today are different, Lerner says the success of Meatless Monday is still rooted in the same principles that made brands like “squeezably soft” Charmin a big success.

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